Have you ever come across the term direct traffic when using Google Analytics? And do you know what it means and is it good or bad for your website? If you’re not sure what this is, then don’t worry, you’re not alone. Many website owners and marketers don’t understand direct traffic and how it drives your website traffic through this channel. In this article, we’ll explain what Google Analytics direct traffic is, what causes it, and how to minimize it. Let’s start… Google defines direct traffic as traffic for which no information is available for its referral. Source or the referral source is configured to be ignored. Shadow Making Service Sound too technical? This means that Google Analytics could not recognize where the visitor came from.
For Example, a Visitor Arrived at Your Website
and did not pass on any information, whether it came from another website by clicking on a link. Viewing an ad, or using the search engine. Another popular definition of direct traffic is when a user. Types your website URL into the browser or visits your site via bookmarks. And to check Direct traffic in Google Analytics, go to Acquisition » All Traffic » Channels , then look for Direct in the report. You might be wondering at this point that since Google Analytics aggregates your website traffic across different channels such as organic search, referral, social media, and paid search, what drives it? to record direct traffic?
Here Are Some Possible Reasons Entering the Url
in the browser One of the most obvious and simple explanations of direct traffic is when someone types your website address into their browser and visits your site. Since it did not pass any referral information, Google Analytics recognizes it as direct traffic. Another reason for getting high direct traffic is if people open your site link in a social media app like Skype, WhatsApp, Slack, or email. While Google Analytics easily tracks social media users, it is difficult to track traffic from these social media platforms. Indeed, people can view your content on Facebook or Twitter and then share it in a private chat on Skype or Slack channels. Since no referral information is passed to Google Analytics, it is classified as direct traffic.