ASEAN is concerned that the WTO’s trade dispute settlement mechanism is not working. After another Appellate Body member’s term expires in December. This leaves only 1 person left to work and cannot yet select a new one. This is because members are calling for WTO reform before preparing to make […]
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The advancement of technology has brought significant changes to society, whether in common day-to-day activities, whether at work, in studies or in the way we relate to each other. Social issues have also come to the fore and have become important and relevant topics addressed in 2022, such as mental […]
Digital Marketing is an area that has stood out and grown a lot in recent years. With the advancement of technology and the internet , new strategies have emerged, with new working methods and new professions, bringing the possibility of innovative business opportunities. To keep up with this market that […]
The coronavirus pandemic has certainly changed Brazil and the world in many ways. This new reality, which we have been experiencing since March 2020, has brought great impacts to society and many changes: social isolation, new work modalities, distance learning and even new ways of relating to each other. Now, […]
Another year begins and we always believe that we can do better than what happened, don’t we? And we can! Like every beginning of the year, we marketing professionals need to analyze the news that happened in the previous year and those that will be trending in the coming year, […]
In any business, it is essential to monitor the performance of actions taken and evaluate the results obtained. It is important, for example, to know precisely the efficiency of investments made in campaigns. For this, it is necessary to analyze the fundamental indicators to understand the scenario in which an […]
Did you know that marketing and sales, even though they are different departments, have several things in common? These are areas that must work together to achieve a company’s goals. It is clear that both teams have their attributions and peculiarities, but it is undeniable that if they work together, […]
New marketing strategies are always coming up, aren’t they? Content Marketing , Inbound Marketing , Performance Marketing … These strategies, in addition to indirectly helping the sales process, also help brands establish a relationship with their audiences and captivate them. Just as marketing has evolved rapidly over the years, the […]
Are great spaces for sociability, aren’t they? As a good digital marketer, you should know that brands are there to interact and build relationships with their audiences. And, of course, a brand’s audience on social media is also the one interested in buying its products and services. So we can […]
There is no magic formula for success in professional life, right? It is necessary to study a lot, ensure experience in the field of activity, improve skills – technical and behavioral – and, above all, always be up to date with the trends of the job market , which is […]
The most important thing for any business is, obviously, the sale of its products and services, isn’t it? Leveraging sales and winning customers is the desire of every entrepreneur and digital marketing helps a lot in this constant challenge. And, to achieve good results and guarantee profits, it is always […]
Over the years, many things change in our lives, don’t they? Our thoughts, relationships, jobs… And speaking of jobs, the job market has also changed – and continues to change –, even more so with the arrival of the pandemic, in 2019/2020: new models and forms of hiring, and other […]