Of Your Offering Here Are A Few

Anyhow, you’ll find that these why questions are already filled out on the Content Strategy Canvas, because you need to create content for every purpose. After all, there’s no point in having a well known brand if nobody buys from you, and there’s no point in attracting customers if you can’t keep them. However, before we proceed, it is important to understand one thing Any content can serve multiple purposes. Many of our blog posts have good examples of this idea in action. Take a topic like “How do I find low competition keywords” for example . This post undoubtedly serves all stages of the marketing funnel to varying degrees. However, there is also content that focuses on solving a single problem. Take our Ahrefs vs. page, for example. This page explains what the industry thinks of .

Refine Them Later This Is What It Could

Ahrefs versus our competitors and showcases Jamaica phone number some of our unique features. Here are the problems I think it solves and doesn’t solve Depending on where you are in your content marketing journey, you may need to focus more on one of these purposes than the other. This is where a content audit can help, but that’s a topic for a later date. Question 3 Where will you publish content? Knowing why you create content is a good start, but you also need to know where to post it to reach customers and potential customers. With so many publishing opportunities out there these days, this process can be overwhelming. Here are just a few ways you can post your content blog website YouTube Social media E mail slideshare Guest posting i.e. on other people’s websites podcast Q&A pages eg Quora.

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Look Like For Our Product Set A Price Price

So which one should you choose? First of all, don’t try to create content for every channel you can think of. They’re all useful in one way or another, but you can’t do everything — especially when you’re just beginning your content journey. Second, don’t choose randomly. You should choose one or two channels that make the most sense for your business and choose them based on your answers to two questions Which channels solve your why questions? How and where do your customers consume information online? Let’s start by answering the first question… Any good content strategy involves creating content for each stage of the customer journey — from brand awareness to customer retention — but not all marketing channels are suitable for solving every problem.

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