SEO? The page is optimized for a keyword with high “business potential”: “3D printers”. Since this keyword has a parent topic with a higher search volume and the same search intent “3D printer”, it also ranks for this keyword. The page gets a significant amount of organic traffic for the keyword “3D printer” and even more for the parent topic “3D printer” as you can see in the screenshot below: Another example: Canva ranked in the US for the keyword “meme generator” with this landing page . As you can see, there is no reason for Canva to create a blog post to rank for that keyword. You can learn more about optimizing existing content in part three of our beginner’s guide to on-page SEO . Step. build links Once you’ve got your SEO content ready, it’s time to tackle arguably.
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The most important ranking factor: links. Internal Croatia Email List Links Let’s start with something simple: linking between different pages on the same website. This is what happens when you link internally: You help new pages to be discovered by search engines because you provide a crawl path to the new page. You pass link authority between your pages – this way you can strengthen your underperforming pages. They help search engines understand what a page is about – This is important because Google needs to understand the meaning of your content if you want to rank for relevant keywords. To find relevant internal linking opportunities, check out the Link Opportunities report in Ahrefs Webmaster Tools . It displays unlinked keywords that could be used as links to another page.
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For example, in a blog post about Rank Tracker, AWT suggests that we could link the keyword “keyword research” to a list of “keyword research tools.” There are a few other good internal linking practices. We cover the main ones in Internal Links for SEO: A Practical Guide . Spy on your competitor’s links Unless you’re in an “outrageous” blue-ocean market, there’s someone out there ahead of you. In other words, another company has already researched keywords, created content, and built links to their website. Your competitors may already be a few steps ahead of you, but the good news is that you can pick up where they left off and take some of their success away from them. Sounds interesting? This link building strategy is all about analyzing your competitor’s links to learn two things.