Search engine optimization is a way of life for many professionals. However, it can be more than just a job. Like Lucjan Kydryński, I believe that everything we do should be easy and pleasant. That is why dealing with SEO on a daily basis, I became interested in programming and […]
Before starting marketing activities, many potential clients expect the person conducting SEO activities to provide specific data on the increase in traffic and conversions that they can expect at the stage of conducting activities. This is where the term “SEO estimation” comes in. In this article, I will try to […]
Often, it is possible to determine what is causing problems with shifting the layout of our site by simply refreshing it. However, a more accurate determination of the problem requires additional tools. Let’s also remember. The previous recommendations. Such as the speed of loading resources or avoiding reloading the page […]
Even though all three indicators theoretically mean something different, in fact, they are all interconnected and influence each other. In my opinion, the most important of them is LCP, combining many speed factors that we have included in our analyzes so far. Correct implementation of the LCP recommendations will also […]
Google’s algorithm update, announced for 2021. includes the so-called Core Web Vitals, or Basic Web Metrics, as a factor influencing page rankings. This change is interesting for several reasons, and at the same time, it raises a lot of questions and doubts. Let’s try to find answers to the most […]
In the work of an SEO specialist, it is very important to keep your finger on the pulse and regularly verify. The progress of work is based on measurable indicators, data, and alerts. For more complex projects and professional SEO activities. A good solution will be dedicated reports in Google […]
Let’s focus on the tools available on the market. The first one will of course be Senuto. In the guide linked above, you can get acquainted with the available functions in detail. For my part, I will pay attention to the way in which Senuto determines related phrases that are […]
Almost everyone who is interested in SEO initially looks for programs that will help him in the perfect optimization of the website and gaining top positions. During training, lectures, or even discussion groups. I am notoriously asked about the best SEO programs and tools, positioning plugins, etc. In this article, […]
Strategic ones are n Who will work with the tool? If you are building a dashboard for a client, subordinate, colleague or boss, ask all subsequent questions to that person immeiately. What decisions will the user make base on the dashboard? What is important for making these decisions, wha is […]
A service from Google that is part of the Google Marketing Platform ecosystem. To create a marketing department dashboard here, it is not necessary to be an analyst or a programmer – the service is easily integrate with Google products (Ads, Analytics, DV360 , Search Ads 360 and others), as […]
Strategic dashboards are use for a global understanding of the situation in the company and on the market. They compare indicators from various sources according to specifie formulas, which gives a helicopter view, when users not only see the current income, but also understand the financial health of the company. […]
Who uses dashboards and why? It is believe that the dashboard is something big, bright with a huge number of graphs, which you cannot understand without a specialist. But this is a stereotype. In any sphere of life there is information that is good to constantly monitor. Even the visualization […]
Well-chosen and tailored to the offer, they provide valuable traffic that we can turn into conversions. Working with them is based on several steps. Step we take a list of phrases that the client has indicated and check whether they have potential. In the example below, the client provided me […]
Digital dashboards work according to the same principle. A specialist creates a tool so that he can see the main indicators, thanks to which he can see changes at any moment and act base on them. Why do you nee a dashboard? An important goal of creating a dashboard is […]
Clients of partner agencies can test tools that are not yet publicly available and receive an obvious advantage. Agency status indicator. The company receives confirmation that it has an assemble team of specialists. This team works with clients and has proven skills. Recommendations from Google. All partners are presente in […]
Then there is the defense of the cases and the company in front of the Google team – you nee to tell about the agency, its structure and nuances of work. At the same time, each product is protecte separately, and unique and detaile cases are prepare for each certificate. […]
Read everything or go to the section that interests you: What is the Google Marketing Platform How agencies get GMP certification What gives the agency GMP certification GMP ecosystem capabilities for the client 360° view of marketing Advance analytics Conversion attribution Automation How GMP products will evolve What is the […]
The easiest option is to compare the CTR of different creatives. But this approach is fundamentally wrong. not lead people to the site, it creates a meia effect and primarily stimulates delaye conversions. According to our research , 70-80% of actions on the landing page after viewing a meia ad […]
An exception here can be cyclical stories, which are also clear from any moment, but such do not happen often. Frequent errors in banners Let’s consider several examples of banners that could be more effective. The ad duplicates the video that was playing in parallel. A beautiful, bright banner with […]
Below, in points, I put a typical process of analyzing the competition for the needs of an SEO project. For simplicity, let’s assume that the page we want to rank has a neutral link profile (a mix of good and debatable quality links) and a Google search history. This relieves […]
With a good competitor analysis, it’s hard to get started. Additionally, it is almost always a messy process in my case. Why? Because in SEO as in life – sometimes it’s worth spending more time on one element, looking deeper, and getting more information. Data is the currency of the […]
Internal linking is certainly one of the most important elements of positioning and at the same time the foundation of the website, which has a key impact on its visibility in search engines. In this article, you will learn best practices and strategies for internal linking. Internal links are hyperlinks […]
We will remind you where to configure and check the attribution models in each of them. Attribution models in Google Ads To view the attribution report in Google Ads, open the “Tools” menu, and in it, in the “Tracking” column, go to the “Attribution” section. Google Attribution This is a […]
Participants have two weeks to publish, but it is immeiately clear that the peak of activity will be on the day of the deadline. It is logical to give the greatest weight to the touch that motivate the client to participate, but at the same time track how he learne […]
This ad attribution is useful for companies with a long sales cycle, where marketing follows the lead as it moves through the funnel. A standard situation in the sale of primary real estate. The client talke to the sales manager and is slowly going to sign the documents: he periodically […]
Before you can promote your app on Facebook, you nee to configure and link your apps to Facebook, configure your SDK, and bind your application_id. If the application involves monetization, the sale of anything in the app, it is necessary to correctly configure these internal payments. Without meeting all the […]
If we talk about conversion rate, the largest part of the traffic on Android was taken over by the Lviv region and Kyiv. They accounte for the largest and roughly equal share of impressions and installations. At the same time, the CPA in all cities and regions was approximately the […]
