To do this, you should choose topics that people are actively searching for. You can find these topics using Ahrefs Keywords Explorer Enter a relevant search term in Keywords Explorer. Open the Matching Terms report . Activate the Questions field. Look for high-volume questions that your audience is likely to search for. For example, if you sell tea online, “how to make ginger tea” would probably be a good topic for a blog post From there, it s all about making a post that deserves to be ranked. In this video you will learn how to do this offer Attract readers with free downloadable add-on content related to the post. This is called a content upgrade. Checklists, worksheets, templates, and free courses work well.
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For example, Intercom offers an “ultimate Cayman Islands phone number guide to conversational support” in its post on global customer support lead capture Display a lead capture form when the reader clicks on the content upgrade. You can do this with a popup or a link to a landing page. Sumo, for example, offers its content upgrade via a popup You can choose the method you want. Try both methods to see which works best for your business. 2. Pay Per Click PPC Advertising With PPC, you pay for clicks to your website. traffic You pay a platform like Google or Facebook to show your ads to their users. Every time someone clicks on your ad, you pay a fee. Use the targeting options to make sure the right people are seeing your ad. For example, on Facebook, you can target ads by age, gender, location, interests, and more offer.
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Entice people to click on your ad with a compelling offer. Popular examples include webinars, free trials, and free downloads. Here s an example from HubSpot lead capture Direct paid traffic to a landing page that provides more details about your offer. Add a form to capture leads. Here s the landing page that HubSpot sends its paid Facebook traffic to 3. Cooperation with other companies Your company wants to generate leads. Other companies want that too. Why not work together? traffic Find a company in a similar industry with a large target audience that isn t a direct competitor. Offer to create something useful for their target audience, such as a webinar, e‑book, or course. You drive traffic to your offer when they promote it to their audience.