Both The Actual And Perceived Value

Canvas The Content Strategy Canvas is designed to help you develop a basic content strategy by answering five simple questions Who are you creating your content for? Why are you creating your content? What type of content will you create? Where will you publish your content? How will you create your content? Let’s go through how you can answer each of these questions. Question 1 Who are you creating your content for? The first and most important step is to be clear about what you want to achieve with your content. It serves as a guide for all your content creation efforts and helps you stay on track. Once you’ve done some market research and created customer personas, this should be easy. Then you already have a good idea of ​​who you are trying to reach.

Is The Cost Your Customers Pay For A Product

For example, if you’re a mortgage broker Ivory Coast phone number in Florida, it might look something like this Millennial couples 25 30 in Florida who want to own their first home. You are employed, short on time and frustrated by the complexity of the process of getting home ownership. If you don’t know exactly who your target audience is, you can keep it broader. For us as a provider of SEO software , something like this would make sense Individuals who want to get more traffic to their website s . While that’s a bit oversimplified, it’s enough to avoid us creating content about meaningless topics. For example, take a topic like “reverse image search”. At first glance, this sounds like an SEO related topic, and there are an estimated 1.6 million searches per month in the US but the reality is tha.

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Or Service And This Needs To Be Related To

This is our current Content Strategy Canvas Question 2. Why do you create your content? All content should have a purpose. Roughly speaking, there are four of them Increase brand awareness and introduce it to potential customers. Generate interest and demand by telling potential customers more about their problems and how your product or service can solve them. Stimulate interest and encourage purchase by telling potential customers more about your product or service and why it’s the best solution for them. Retain customers and build brand loyalty by educating them on how to get the most out of your product or service and clearly stating its value. If you’re already familiar with the marketing funnel , you’ll find that these four goals broadly align with the stages of the buying process.

 

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