Google when they search for your company’s products or services. This may sound obvious, but that is precisely the problem. Most people just guess these keywords, assuming they know how people search for their business. This often results in them targeting the wrong keywords or completely neglecting keywords that could positively impact their success. For example, if you’re a plumber in London, you’ve probably already figured out that you should rank for keywords like “plumbers in London.” But what about the other services you offer? Do you have a site dedicated to drain unclogging? Do you know how people search for these services? These questions should be answered by local keyword research. How to do local keyword research Follow these five easy steps.
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List the services you offer Check for local intent Pakistan Email List Check search volume Group and match the keywords to the URLs Search for ‘topics to mention’ Step 1. List the services you offer Before you even start searching for keywords, you need to understand what services the company offers. You should do this whether you’re doing local keyword research for a client or your own business. I would recommend the following approach a Questioning or brainstorming If you’re doing this for your own business, you probably already have a good idea of the services you offer. Write them down in a text document and move on to the next step. If you’re doing this for a client, ask them to list the services they offer. This exercise is very important because many people never consciously think about all the different services they offer.
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A plumber, for example, could offer all of these service clear the drain boiler repairs boiler installation Boiler maintenance Installation of radiators Repair of burst pipes but in their minds, all they probably think about is their job title plumber. People actually search for “plumber” but many also search for specific services. That’s why it’s important to first understand what you’re offering. b Develop ideas Rarely will you uncover all the relevant services people are looking for by brainstorming. So it’s worth taking a minute to look for any services you may have overlooked. This is the easiest way to do it Enter your brainstorm ideas into the Keywords Explorer . Choose your country from the dropdown Go to the Matching Terms report.