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emails is a great idea to add a sense of urgency and increase sales. For a great example of this in action, look at Lee. The jeans-wear company has perfectly combined the use of countdown. Timers and holiday discount offers in the below ‘Cyber Monday’ email. It targets Fear of Missing Out (FOMO) and encourages the subscribers to. Make a purchase before the countdown timer runs out. 2.

Dennis Dayman Dennis Dayman points out that more than half of your subscribers are accessing emails on mobile devices, which means that you must ensure a responsive design for your emails to read well across all devices. Write a catchy subject line that matches the holiday mood. Make it unique as well as specific. Your messages should be short but engaging. More often than not, your target audience will not check their email inbox as attentively during holiday season. To make sure your offerings get read and engaged with, promote them across social media channels as well, and include social sharing buttons in your emails to obtain greater engagement. Have a look at the holiday email below by corporate gifting company Chocomize. 

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It gives an impression of being a personalized email from the founders Eric, Nick, and Fabian, but in actual fact promotes a gift certificate. Chocomize have also highlighted their online presence on social media platforms and their behind-the-scenes blog. Image Source: Get Elastic 3. Tink Taylor Tink Taylor says data is a crucial component of Philippines phone number email marketing throughout the year. However, it becomes even more essential during the holiday season. Hence, email marketers should segment their target audience into key customer groups, including frequent shoppers, recent shoppers, and VIP customers, and target them according to their behavior patterns.

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 Take into consideration the past holiday campaigns that clicked right with your subscribers and optimize them for holidays 2017. ‘Gift guide’ emails are a brilliant way to help steer indecisive customers into making a purchase. You can see how Uncommon Goods draws special attention to gift ideas in their holiday email below. Image Source: Marketing Land 4. Sam Hurley Sam Hurley emphasizes how important it is to execute personalization and machine learning strategies in your holiday email marketing. Go beyond the ‘first name’ to make your subscribers feel special. 

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Create a social contest that applies the principles of game-mechanics (gamification) and creates a brand buzz. UK digital marketing agency Two sends out a fantastic gamification email wishing their subscribers a ‘Merry Christmas’. The email is super fun, highly interactive, and encourages reward-based engagement from the subscribers. The agency has also successfully combined the power of social media and word of mouth by adding ‘Share on Twitter’ and ‘Forward to a friend’ buttons respectively. Check it out here! It’s important to note that in 2018, it’s widely tipped that the email marketing world will see even more integrated shopping carts, GIFs, emojis, videos, games, and quizzes. As the worth of the Artificial Intelligence market is expected to reach more than USD 16 billion in 2022, AI-based email communications will also make it an exciting era for both subscribers and email marketers. 5. Ryan Phelan Ryan Phelan

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