Marketing in Education: Market Overview in Educational Institutions

The education scenario in brazil has changed. New content formats emerged and increased competition. Educational institutions that did not see marketing actions as a fundamental part of student retention are starting to apply this strategy. Distance learning and free courses , such as language teaching and preparation for public competitions, are a significant part of this market. According to the national association for the protection and support of tenders (anpac), the market for preparation for public tenders generates gross revenues of approximately r$1 billion per year. In addition, we have the problem of expensive tuition fees for face-to-face courses at brazilian colleges, which make higher education very inaccessible to countless people.

Investment in Offline Marketing

Marketing came to be an ally of educational institutions to solve these problems and now it is digitally transforming . With that in mind, we decided to share with you the best statistics and trends from the edutrends report : marketing outlook in the education market, by rock content. Warning before Engineering Directors Email Lists reading! We will also share some tips at the end of this article, so you can continue learning about digital marketing! Investment in offline marketing when educational institutions began to see marketing as allies, the first investment was in offline marketing. This is because offline strategies are usually linked to brand awareness through traditional campaigns. We can see many colleges that invest in this form of advertising and that do not use online resources.

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Investment in Digital Marketing

According to the survey, 66.5% of the institutions participating in this survey invest in this action. Investment in offline marketing investment in digital marketing recognition of the importance of digital marketing for educational institutions emerged when the online environment became a rich space for people who could be captured to be students. Being present in the digital environment has become necessary. New students have a new consumption profile, they demand agility and quality. They are consumers in the age of immediacy and the new marketing brings institutions closer to them. Therefore, 81.3% of institutions invest in digital marketing .

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