I had the Ahrefs brand and their reputation to help me I had a list of carefully selected link candidates, all of which I checked manually. I had a well-written contact template although this is subjective I ve personalized each email a bit So why would people NOT give me a link? Well, here s why Insight 1 People won t read your quality content In a recent Office Hours Hangout, John Mueller, a search advocate at Google, suggested that a Google-friendly way to get links is to create content that you know will attract links and contact other sites” to let them know. Sounds easy, doesn t it? Well, the article I suggested is some of my best content ever. When I shared a TL;DR version on the /r/BigSEO subreddit , it got almost 80 ratings and a silver award which I mentioned in my outreach email to provide social proof .
And Your Landing Page At The Bottom Click
And wow, this post is attracting links! In the last 30 days Malta Email List alone, he s had followed links from 15 reputable DR50+ websites with over 1,000 monthly search traffic and all without email outreach Data from Ahrefs Site Explorer In other words, I had a good example of “interesting content that I know will attract links” as described by John . How much did this help me get links? I could only tell by the number of compliments I ve received in response to my outreach emails. And I m afraid I hardly got any. A rare compliment on the article I pitched I got the impression that none of the people I wrote to read my article. I m pretty sure they skimmed it at best before responding to my email. And I can t blame them. Would YOU drop everything to read a 6,000+ word article that someone emailed you asking for a link.
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I would not do it. So if all these people didn t even read my article, how did I get links? Well, the quality of my content has allowed me to create a compelling offer and reassure the other person that they are being linked to a quality resource without having to read the article. Because nobody wants to link to junk, right? So what makes your content great? Wrong answers length, details, pictures, etc. Correct answers unique ideas, new research, experiments, the effort behind it, etc. But even with a very persuasive pitch, you ll soon find that most people aren t interested in your content. Maybe they re too busy, or they don t care about the topic anymore, or they don t think that any random person can produce something worthy of their attention. Let s take a closer look at the last point.