For example, here’s a chart from our post on long tail keywords on another blog As you delve into this section of your content strategy canvas, don’t think too much about it. Just write down the relevant content for each step of the customer journey. It’s also okay to use the same type of content in multiple stages if it makes sense. For example, we use blog posts for everything from increasing brand awareness to nurturing customers. So we list this content type for all stages in our canvas. In the retention phase, on the other hand, we only list wiki help articles. Question 5. How will you create your content? Creating a content strategy is not just about planning what to do. You also need to think about how to implement your plan. In other words, you have to ask yourself.
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What resources will I need? You can divide these Hungary phone number resources into two categories people . Who do you need to hire and what skills are required? Products and Services . What tools or services do you need? For example, if we want to create blog content and YouTube videos for a new brand, we will likely need to hire at least the following people Blog content writers Screenwriters Blog Editor videographer video editor graphic designer Virtual Assistant VA Also, we need some products and services , including Ahrefs for researching topics Wordable for uploading blog posts Grammarly for editing content Adobe Premiere Pro for editing videos Adobe Photoshop for designing blog post images Camera, tripods, lenses, microphones and other recording equipment.
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Here is our finished canvas Conclusion A content strategy is invaluable for keeping content creation on track and ensuring the content you create serves a purpose. It’s very easy to fall into the trap of creating content just for its own sake. If you already have a content strategy in place, the next step is to develop a content marketing strategy and start creating content . Do you have any questions? write to me on twitter . How to convince your boss to invest in SEO Joshua Hardwick November 29, 2021 German avatar Joshua Hardwick Head of Content Ahrefs or, in simple terms, I’m the guy who makes sure every blog post is EPIC . Article Statistics Linking of websites 2 Data fromContent explorer. Share this article contents Why should you convince your boss.