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In addition, tools such as Leadfeeder and Leadberry depend on this information for the data in their solution. These parties are forced to adapt the tracking method to a tracking script that must be placed on the website. Marketers who use network information will therefore have to look for an alternative. Why is Google doing this? To date, no official statement has been released regarding this unannounced update. There is a lot of speculation on various web analytics forums. One reason could be that Google is more and more concerned with the privacy of their users.
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For example, this article was publishe in mid-January about. The blocking of tracking cookies in Google Chrome. But it is not possible to obtain information about individuals through the network report. So from that perspective the reasoning wouldn’t hold. Other experts claim that the network report was underuse by Analytics users and is therefore being phase out in phases. After the update, this report has become virtually unusable. It is, therefore, possible that the function will disappear completely from Google Analytics in the foreseeable future.