Performance based branding is therefore closely related to these visuals. And with this it is also important which channels you use. Since we are talking about (online) performance branding here, you have to be able to measure the used Finland WhatsApp Number List channels in the right way. In addition, it is very important that the match between your brand message and the channel is correct. A company that wants to distinguish itself in the sports nutrition market will not easily achieve many results on Linkedin. And a brand that helps consumers recruit may wonder if TikTok is the right channel.
You Need to Know Which
The common thread in these do’s and don’ts is that as a brand you have to stay close to yourself. Formulate a clear and clear brand message and support it yourself. Communicate through channels that fit instead of just thinking about a large reach. Stay pure and ask yourself every step of the way: does this fit with our brand? Use tape measure. More real-time insight into the effect of your campaigns But what exactly are you measuring? You can also measure traditional branding, right? By traditional branding we mean TV or radio campaigns that are measured via metrics such as GRPs (the number of people reached in the target group X the frequency that the ad was seen by these people) or impressions.
Data Sources First
In addition, major brands often work with a market research agency to measure the effect, although this is often cumbersome and expensive. With PBB you can gain more (real-time) insight into the effect of the campaigns in addition to the traditional methods. Insights that PBB can give your brand are, for example, whether people ended up on the website after seeing your branding video or perhaps made a purchase. But also the engagement rate . Do they like the utterance? Do they click through and if so, how long do they stay? These are all valuable insights with which you can say a lot about the performance of your branding campaign.