Tracking this metric allows you to quickly identify the best performing instagram content so you can do more of what’s working (and less of what’s not). 6. Demographics when establishing digital marketing metrics , remember that it is important to determine who you are reaching. Are you reaching your target audience , developing relationships with key influencers, and connecting with current and potential customers? Instead of just focusing on growing followers, pay attention to which accounts engage with your brand on social media and the level of that engagement , including who is sharing and liking your posts, contributing comments or mentions, and checking who is clicking. In links. 7.
Instagram stories metrics when we talk about instagram analytics to ascertain the return on our marketing investments , we must also consider the instagram stories tool . There are 4 important metrics you need to consider in this social media feature : total number of views : you know exactly how many people have seen your story. View percentage : with the number of views of the story, divide it by the total number of followers and VP Audit Email Lists multiply by 100; you will know what percentage of followers have seen your post. Completion rate : divide the number of views of your last post by the number of views of your first story. Multiply by 100 and you get an approximation of how good your story is at attracting and keeping your followers’ attraction.
Use of Hashtags
Total number of replies : unlike regular instagram posts , the only way to engage on instagram stories is by sending a direct message, so measure that as well. Once you learn all these metrics , remember to make use of instagram business tools , where you can more accurately analyze your instagram analytics data . Did you like this article? If you want to know more about boosting social networks , click on the banner below and check out our complete guide: facebook for business . In targeting, you point to which states or cities you want to be seen, for example. But you have to keep in mind that there are different types of segmentations.