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Then you immediately run into the next problem: choosing. A few minutes on Google will give you an impressive list of options. But it’s not easy to determine which CDP suits your processes and applications. To choose the right platform, it is best to start at the beginning. Below you will find a step-by-step plan: Inventory data sources First you need Ecuador WhatsApp Number List to know which data you want to unlock. That is a good reason to go on a journey of discovery in your organization. Because there are probably still many hidden data sources that do have value. Start with IT and see if you can get an overview of which databases are running and what data they contain. Then visit all departments and make an inventory of SaaS solutions, Excel sheets, Access databases and other places where valuable data is hiding.

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Most systems today offer API connections or other relatively simple ways to access the data. However, 80% of the work goes into the 20% of your data that you can’t easily access. Because you mapped out which data sources are available in step 1, you can inventory what is technically required to unlock them. Platform choice Now you basically know enough to make a platform choice. You base your choice mainly on the possibility to link all your data without too much customization. In addition, it is very important that you choose a platform that automates a large part of the manual work. This way you ensure that your data people are busy with analyzes and not with maintenance and solving errors.

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Validate assumptions in a pilot What is promised in the sales process and what a system can actually do, often turns out to differ in practice. That is why it is good to set up a pilot before committing to a platform. This also gives you the chance to get to know the package supplier better. If you don’t like the way of working together during the pilot, you still have the chance to look further. Organization-wide adoption and setting up data process Has the pilot been successfully completed? Then you should have answered a number of important technical and organizational questions.

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