How Do You Verify Your Link Profile

All you do is type in the URL of the site you want to run data on (yours or your client’s), and presto, you have a preview of its backlink profile.

Note: The tools above are premium tools, although there are free versions of Open Site Explorer and Majestic SEO which provide limited data.)

Here is some inside information on what all the results mean, just to give you a better idea:

The total number of links is not the most important number. A high total does not necessarily mean a strong link profile or high ranking. Again, it’s the quality of your inbound links that matters the most.

Also, you want to have a fairly equal ratio of linking domains to total links. 

In other words, if you have 3,000 total Germany Phone Number inbound links, but only two linking domains, that means two sites are linking to you on average 1,500 times each. Since 1500 links from a single site is not very natural in most cases, this could be a red flag for Google.

As stated earlier, keyword-rich anchor text isn’t as effective as it used to be. Diversified and branded anchor text is now more useful and Google-friendly. Keyword-rich links need to be smart so they don’t set off Google ‘spam’ alarms.

Another good reason to check your link profile regularly is to see your recently created links. By keeping up to date, you’ll quickly notice any suspicious behavior, allowing you to fix it before it becomes a problem. For example, if thousands of links appear all of a sudden, you have to ask yourself how and why this happened.

Monitoring this data regularly can help you stay on top of your site’s performance. You will know which pages are performing the best and which are the worst.

It also keeps the quality of your backlinks high. When verifying your profile, you should keep an eye out for:

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  • the relevance of the link;
  • anchor text;
  • the ranking of the domain/page from which the link originates; and
  • the location of the link on the page.

Knowing how to analyze your link profile could prevent you from running into major issues with potentially spammy backlinks. With regular monitoring and careful planning, you can protect your website from penalties and increase your search engine rankings.

The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.

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