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reviews by sharing them on your company’s Facebook, LinkedIn and Twitter pages. Adding a customer picture or video will add credibility to your business by showing them why people like you. Video testimonials are especially effective on social media, where video engagement is currently a hot trend. The cool thing about creating video testimonials today, is that you don’t need to be an expert videographer to do so any more. Tools such as InVideo make the video creation process easier than ever. Not to mention, the videos look professional, too! 

Life BEAM Up to you! Remember, telling people your business is the best in the market won’t urge them to reach into their wallets. But hearing this message from other customers might compel them to do so. So, if you’ve not been able to incorporate customer reviews and feedback into your marketing strategy to support your brand, now’s your chance. Go for the change. Use customer reviews strategically and don’t shy away from showing off how great your brand is! It’s never too late to get your brand reputation back on track.

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 Is there any other way customer reviews can be used to successfully market and promote your brand? What do you think? Leave your comments and let us know. Tip: Hire a branding expert or freelancer on Guest Author:  Ankit Roy has been a columnist, digital marketing expert, blogger and editor at Designhill. He specializes in digital marketing Australia phone number strategies, technical and international creative SEO, web analytics, and business development strategy. He provides ghost writing, coaching and ghost editing services. You can engage with him on Twitter , Facebook – and LinkedInLet’s be honest for a second: Keeping a business afloat is becoming more and more challenging with each passing day.

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 The market is crowded with startups, and business owners have to constantly come up with innovative solutions to outsmart and outlast their competitors. The prospects of succeeding aren’t that great either. According to one study, new businesses are failing at a fast rate, with only 3% of them making it into their third year of activity. Ouch. So, what can you do to ensure that you will pass the three-year mark and build a thriving organization? The secret lies in knowing how to find new customers. In this day and age, you have one of the most valuable tools for accessing new customers that has ever existed – the internet. But, while some ignore it completely, others see it as a magic wand that will boost their business overnight. 

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In this article, I’m going to share five simple tactics that can help you gain a competitive advantage, and depending on what industry you are in I highly doubt your competitors are using these. Traffic Guide Free Download The Ultimate Guide to Website Traffic for Business First Name * Email * Download Now 1. Parasite SEO Let’s put the unfortunate name aside for a second. Despite what you may think right now, parasite SEO is not a shady technique that will get your site banned from Google. However, it can help you piggyback on the reputation of authority sites in your niche and redirect parts of their traffic to your platform.

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