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You should avoid clickbait by keeping the true content of the article in mind as you go through each step. When you write a headline after you’ve written the article, you often overstate what readers will get from the article. If the article doesn’t deliver what it promises, then that’s just clickbait. But you will deliver. Because you have Rebekah Bek ‘s expert guide. And now let’s write the headline! Choose a format Choose a compelling content alignment Make it human 1. Choose a format Let’s say you’re writing a post about the best protein powders. Any of these heading formats could work List Article The 10 Best Protein Powders for Building Muscle in 2021 Guide How to choose the best protein powder for you Tutorial The best protein powder Choosing the best in 6 steps Opinion.

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Report Is there really such a thing as THE Lebanon phone number best protein powder? Science says no Review Optimum Nutrition Gold Standard Review The best protein powder Comparison Optimum Nutrition vs. MyProtein Which is the Best Protein Powder? But don’t forget that for most websites, Google is the main source of traffic . So you shouldn’t just choose the headline format that you like best. You should choose the format that searchers are actually looking for so you have the best chance of ranking well. How do you do that? Look at the current top pages for your target keyword on Google and look for a predominant content alignment. You can see that the first three best protein powder articles are all list articles. However, be aware that.

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Google personalizes search results based on factors such as your location and search history. To counteract this, use the Ahrefs SEO Toolbar in an incognito tab to simulate a search in your target country and language. Remember that the headline that works best depends on your topic. While a list article is best for a post about the best protein powders, a how to headline is better for the post you are reading. Your topic might also require an opinion piece. It all depends on the search data. PRO TIP If you’re writing a headline for an existing post that doesn’t match the prevailing alignment in search results, consider changing it with small tweaks. For example, you can quickly turn a tutorial into a list article by moving a few words around Write Your Best Headline A Six Step.

 

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