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Ad will look on the desktop and mobile app and what you need to adjust. You may think your ad looks great on a desktop. But if it is getting shown to predominantly mobile users and they can’t see half of the image. Or any of the text, then you are wasting money. Conclusion Spending money on Facebook ads is a little too easy and sometimes deceptive. You may not think it’s such a big deal, but $100 here and there will add up to. Significant amounts over time.

Making sure that your ads reach the right audiences, and that those. Who click on them can use the information provided, will spare you many headaches (and accounting nightmares). To this end, you need to segment correctly and design separate ads for each group, not a one-size-fits-all approach. Facebook itself has a wide range of tools to support you in developing the best campaign and increasing your conversion rate. After all, your business is what brings them profit. Tip: Do you need help with Facebook? You can always hire an expert or a freelancer on Fiverr. 

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Guest Author: Nital Shah is the CEO and Founder of Octos Digital Marketing Agency. He is an expert in search strategies, planning and management with ten years under his belt and is serving. Top corporate brands in Australia. Nital can be connected on Email and LinkedIn.Digital marketing is more than knowing how to run a Facebook ad Sweden phone number campaign or conduct SEO research. It’s a set of skills and a way of thinking that, when taken holistically, can add incredible – even business-changing – insight to an organization, no matter how small. This excerpt of a guide to digital marketing runs through what digital marketing is, exactly, and what one San Francisco based tech marketer’s day looks like. 

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Traffic Guide Free Download The Ultimate Guide to Website Traffic for Business First Name * Email * Download Now What is digital marketing? “At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.” – Marketo This quote dives into the ‘how’ of digital marketing – the tactics that power it. What it doesn’t do, though, is tackle the depth of digital marketing. It’s not just a series of tactics; modern-day online marketing involves an entirely different approach to marketing, one amplified by the fact that in a digital world, you can track customers down to their individual engagement level. 

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As the Financial Times puts it, “Most experts believe that ‘digital’ is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour.” This new approach is part analytical, part technology-driven. Split tests and embracing new ways of thinking, like the lean framework. It blends lessons from traditional marketing with the modern-day insights earned by startups at the edge of marketing innovation. Let’s see how that breaks down in the typical day of a digital marketing pro. A day in the life of a digital marketer Roger works on Springboard’s Growth team,

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