Data You Want To Unlock

You can even roughly track the return on your branding spend. Compare website and purchase data with your branding spend in the same period. Do you see a growth compared to other periods without branding? Then you can draw a France WhatsApp Number List tentative conclusion of what you as a brand are really getting back from your campaign. And you can estimate your return on branding spend. When it comes to online branding, marketers often find it difficult to make the impact concrete. Yet many platforms today have multiple options to properly measure that impact. This is precisely the added value of PBB.

You Want To Unlock

By measuring the different metrics you can make very concrete how your online branding campaign is performing. google analytics logo Get started with Google Analytics 4 With regard to Google Analytics, do you still use Universal Analytics (UA) instead of Google Analytics 4 (GA4)? Then you miss opportunities! Although GA4 is still in (open) beta, it offers more insight into your display & video campaigns . While UA only reports on click interactions, GA4 also makes it possible to gain more insight into view interactions. Are you too busy at the moment to learn all the ins and outs of GA4? Understandable.

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That Is A Good Reason

But in that case make sure that you at least create a GA4 account and set up the basics . You will only start collecting data from that moment on. GA4 will become the new standard within 1 or 2 years. You don’t want to end up in a situation where you barely have any insight into the results of recent times. Advertise on YouTube. Measure the effects of your expressions on YouTube Video is one of the most important branding expressions. It is easier to convey a brand message via video than a static image. Within YouTube you can measure the impact of your PBB campaign through a Brand Lift Study .

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