Data analysis, how to tap business opportunities

Mining business opportunities from data is a requirement of many companies for data analysts. But what are the opportunities? How to dig? Few people have explained it in detail, and it has troubled many students. Today, let’s talk about a specific problem.

Problem scenario: In an e-commerce platform, the operation department requires data analysts to explore user operation opportunities. The data analyst happily reported that “it was found that Saudi Arabia Mobile Number after the user purchased 4 times, the user consumption was very high, and it is recommended that each user buy 4 times”… Later, he was criticized by the business: “You analyzed the fart!”

Excavation of Result-seeking and Cause-seeking

“It is found that after the user purchases 4 times, the user’s consumption is very high” This is a typical nonsense about number theory. The more users buy, the higher the consumption! With your eyes closed, you Saudi Arabia Mobile Number know what else to analyze. This well-known truth will of course be sprayed by people.

Saudi Arabia Mobile Number

In fact, looking at it the other Saudi Arabia Mobile Number way around, it is better to use the matrix analysis method to find out whether there are people who violate common sense, and maybe the business can still feel bright (as shown in the figure below).

Essentially, when looking for business opportunities, what you are looking for is: opportunities for businesses to improve XX indicators through XX behaviors. Therefore, it is difficult to tap real opportunities if you are from business actions and simply rely on number theory.

All kinds of doubts came head-on, and none of the data analysts could resist.

Second, the idea of ​​breaking the game

From a deeper perspective, looking for business opportunities, but not even knowing what the business cares about and what it wants to do, if you just dig around in the data, you will definitely not find useful results.

Therefore, there are two better ways to solve the problem:

Idea 1: First understand what the business needs to do, and then find a way to do it well

Idea 2: First understand what the business wants to improve, and then find a way to implement it.


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