URLs where appropriate . Suggested reading Duplicate Content The Complete Beginner’s Guide Keyword research checklist Keyword research is the most important piece of the SEO puzzle. If you don’t know what keywords people are searching for, how are you supposed to optimize your content for search engines? Follow this checklist to get things started the right way. 1. Find a main keyword to target Every page on your site should be targeted towards a main keyword. You should do keyword research regularly to find new keywords. But you should also make sure that you choose the best keyword every time you publish a new page. How do you know which is the best keyword? It is the one that represents the most popular way to search for the topic.
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For example, let’s say you’re writing a blog post Qatar phone number about the best protein powders. There are many ways to search for it, e.g. What is the best protein powder? Best protein supplements Best protein shakes So which of these keywords should you target, if any? Thankfully, there’s an easy way to find out. Just search for your topic in Ahrefs Keywords Explorer and look at the parent topic. As a result, people usually search for the same topic more often. BY THE WAY.Parent Topic is not 100 sure. It simply shows the keyword that is driving the most traffic to the top ranking page for your keyword. This is usually the best keyword, but not always, so use your wits anyway. Suggested reading How to do keyword research for SEO 2. Analyze the search intent Search intent is the reason a searcher makes a search query.
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If your page doesn’t fit, your chances of ranking well are slim to non existent. How can you determine the search intent? Look at the type and format of pages that rank on Google for your main keyword. For example, the URLs and titles of the top ranking results for “Marketing Skills” indicate that they are blog posts. As far as format goes, they’re mostly list articles . If you were targeting that keyword on a page that offers a course, you probably wouldn’t rank because it doesn’t match the search intent. Suggested Reading What is Search Intent? A complete guide for beginners 3. Assess your chances of ranking on Google Knowing how easy or difficult it is to rank for a keyword can help you prioritize and set realistic expectations. For a first rough assessment, you can use the Keyword Difficulty.