consists of using email as a channel for digital marketing campaigns. There are several possibilities for campaigns, but the best known and one that brings more results is the so-called newsletter. But after all, what is this? A newsletter is nothing more than a newsletter sent by email to your potential customers. Just like magazines and newspapers, it must have periodicity, visual line, editorial line, etc. But the most important feature of the newsletter is that it is not focused on offering promotional content, but on providing the public that is interested in you with relevant and valuable information that is related to the company’s business .
Email Marketing Automation
And this is another exclusive feature of it: that it is only sent to those who have authorized the receipt of these emails in their inbox. If you want to see results in this action, it is essential to only send messages to people who have really shown an interest in your brand, which is why you should not buy email lists from other Compliance Directors Email Lists companies. What are the benefits of having a newsletter? Let’s face it: email marketing is a vibrant and powerful tool for connecting with your audience. It’s still a very personal way to reach your potential customers. But if you are still not convinced of the importance of this tool for your company’s strategy, we have listed below some of the main benefits of email marketing.
More Effective Than Social Media
Look: more effective than social media : don’t get us wrong. Social media is extremely important for any current marketing strategy. But when it comes to converting leads into customers. Email marketing is the best option. Customizable and customizable : with email marketing. What you effectively do is segment your audience and send personalized messages to each segment that truly resonate with them and can deliver a message of value. Measurable : there are no “Guessing” with email marketing. It is possible to measure absolutely everything and know exactly what is going wrong – later on we will teach you how – to better adjust your strategy to your results. Extremely affordable : due to the popularization of smartphones. People have been checking their emails daily. Even more than once a day.