Online branding is the art of distinguishing yourself as a brand on a product level. But also, and perhaps more importantly, on an emotional level. Connect with consumers to keep them connected to your brand. But how do you do that most efficiently? What do I get in return for online branding? That’s a question many companies ask when it Estonia WhatsApp Number List comes to online branding. In a market where (almost) everything can be measured with an abundance of data, this is also a very relevant question. Until recently, it was very difficult to say anything about the performance of (online) branding campaigns.
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Until that’s where Performance Based Branding (PBB) comes into play. Online branding in a performance guise with the aim of making your branding campaigns measurable and transparent. But how do you do that? And which channels do you use? Performance Based Branding makes your branding campaigns measurable and insightful What to do and what not to do To begin. At PBB it is crucial to know what the message is that you as a brand want to communicate to the consumer. Branding works best in a competitive market, because then the consumer needs a clear distinction.
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You achieve that distinction through a strong brand message and strong creatives who support that message. By a strong brand message I mean a message that sets you apart. What is the added value of your brand for the consumer? Think Nike: Just do it . With this they give the feeling that you are also an athlete with a product from Nike. This way you create real emotional value to your brand instead of just functional value . Today’s online consumer has high expectations of quality and finds authenticity very important. Creatives should be believable and pleasant to look at, so no more standard stock images! Also read: The new data model of Google Analytics.