If you set this up in the right way, you also get view-through conversions. This way you can say a lot more about the effect of your YouTube campaigns. Facebook It is also possible in Facebook to carry out a Brand Lift Study by asking the target Germany WhatsApp Number List group a short question. In addition, there has been an extra feature within Facebook for a while: Estimated increase in ad memory (people) . This is a metric with which you as a marketer can see an estimate of the increase in consumers. Who will remember your branding message when asked 2 days later.
There Are Probably Still
There is also the Optimization Increase in ad recall. Where Facebook uses machine learning to show your branding within your targeting to people they think will remember the ad after 2 days. Although it is a reasonable black box at the moment , it is an interesting metric to gain more insight into the effect of your campaigns. More and more possibilities to measure For example, we notice that the major platforms such as Google (YouTube) and Facebook are actively responding to trends such as PBB and are increasingly making it possible to set up, measure and optimize these types of campaigns.
Are Probably Still
At the moment little use is made of the aforementioned techniques and associated channels. PBB distinguishes itself by making optimal use of this. Media costs for lower funnel channels like SEA are skyrocketing. For example, where you pay €1.50 for a click with SEA, you can get a relevant view with a video campaign for €0.05. By using such channels, and gaining insight into the results in a smart way, with Performance. Based Branding you can stay ahead of the competition in the busy online markets! Imagine the shopping streets reopening.