SEO testing because it is unwise to infer a correlation from a sample size of just one page. 3. SEO A/B testing With A/B testing or split testing , you change some pages and not others. Then you compare how the changed pages compare to the unchanged pages. The group of unchanged pages is called the control group, the group of changed pages is called the variant group. We recommend this type of SEO testing because If the change has a negative impact on SEO, it will only affect a small subset of pages. It s not as time-consuming as batch testing because you only have to make changes to a small subset of pages. It helps to account for seasonality and variables that are out of your control, because those things affect both side groups. Are SEO Tests Right For Me.
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Unless your website has a high percentage Papua New Guinea Email List of organic traffic, SEO testing probably isn t for you. We re talking about tens or hundreds of thousands of organic visits per month. There are two reasons for this There are better ways to invest your time. If your website isn t getting a lot of traffic, SEO testing won t solve the problem. Instead, focus on creating more search-centric content , building more backlinks, and employing other techniques that are proven to improve SEO . The results will be statistically insignificant. If you ask three people what their favorite band is and they all say BTS, you can t assume everyone else thinks the same way. You probably just met a few die-hard BTS fans. But if you ask 10,000 people and they all say BTS, you can assume most people are fans.
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The same is true of SEO testing. Without a large sample, it is unwise to assume a causal relationship between a change and the observed outcome. When your website gets a lot of traffic, improving rankings or increasing traffic by a small percentage can have a significant impact on your business — and this is where SEO testing comes in handy. How to run an SEO test Follow these seven steps to get started with SEO testing 1. Form a hypothesis A hypothesis is a prognosis. This is where you decide what you re going to change and how that will affect your site s SEO visibility. Here is a simple formula to generate a hypothesis [ Change ] will result in [ Impact ] on [ Types of Pages ]. Here is an example [ Adding short descriptions ] will result in [ a 10 improvement in organic.