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I definitely recommend automation in the daily life of any SEO specialist or team.” Kamil Sroka Kamil Sroka, Head of SEO, DevaGroup. We prepare reports on our activities in Google Data Studio due to the attractive form of presentation and the possibility of automatic integration of data from various sources. […]

Hence the idea to support you in this! How? By implementing Senuto data integration with other tools. Goal: to help you deal with monthly reports as soon as possible and automate the whole process so that the reports are created. By themselves! Okay, maybe with just a few clicks In […]

You just created a great text that took you several hours to write. Valuable and unique content, light writing, substantiveness, and expert knowledge. You’ve really worked hard and you’re sure it’ll get a lot of views. Unfortunately, after the publication comes disappointment, because it turns out that only a dozen […]

It is not uncommon for a website full of great content or offers to receive virtually no traffic. Or he collects it too little to chase away the sadness and doubt in the sense of developing it. It may also be that there are quite a lot of visits, but […]

The Google search results page, or SERP, is constantly evolving. Once upon a time, it contained only a simple list of page references. It’s much more colorful on Google today. What SERPs show today, and what was not there in the past, is, among others, a Direct Answer. With the […]

Changes, changes in Senuto Monitoring! From now on, you can monitor your positions in different locations and include visibility in Google Maps and Direct Answer. How it’s working? I’m in a hurry with the information! Local results in Monitoring This is something that has been missing in Senuto Monitoring so […]

There are more and more of them, although Polish SEO podcasts can still be counted on the fingers. In addition, from this group, only 3 podcasts focus solely on the topic of positioning. If there are more, let me know in the comments, meanwhile, check out my shortlist. I will […]

The 404 error is probably the most common of the HTTP response codes. The easiest way to find it is by browsing the web. But there are dozens of such codes in total, and a few of them, especially from error classes, are worth taking a closer look at. Where […]

In conclusion, anyone who has been on the Internet for at least a little has probably encountered the 404 error. You want to go to the page, but instead of what you were looking for, you get a 404 – not found error message. For example, the page may have […]

SERP analysis is the process of analyzing websites that have reached the top and further positions of Google search results. Thanks to it, you can easily check the structure of the content published by the competition and, as a result, better adjust the materials on your website. That’s it in […]

SEO can be divided into two main types of activities: on-site and off-site. On-site activities include everything we do as part of positioning directly on the website – that is, in the source code of the website and in its content. They include, among others: working with the structure of […]

Have you ever wondered why some articles posted on Polish media websites look like they were written by robots? Or by people who, instead of using elegant Polish, create some strange clusters of sentences and phrases? Intuition suggests that this is not how professional journalism should look. To say that […]

The prefix refers to the subdomain and: points to a separate web address than the one provided without the www address lengthening the URL More recently. It has been suggested to use a URL without the prefix. This is because traffic is directed directly to the domain, not to a […]

Fast hosting is the foundation of a well-functioning efficient website. Check why it is worth taking care of website speed in terms of bounce rate, conversion, SEO on Google, cost of advertising in Google Ads, and user experience. Find out what affects the speed of a website and what to […]

SEO Match is Senuto’s latest project headed by Marcin Kordowski. An SEO expert with many years of experience in working with agencies. The tool enables independent verification of the agency’s effectiveness even before the client decides to cooperate. The main goal of SEO Match is to help clients find an […]

Whenever you’re not using Google, you probably type the phrase you’re interested in into the search bar, hit enter, and magic happens! Since you read this blog at all, it means that you probably know – statistically – a bit more about the operation of the search engine than the […]

If you ask an SEO specialist about his favorite animal, he will probably choose Panda, Penguin or Hummingbird. What can monochromatic bear cubs, the smallest birds in the world and the most cold-loving flightless birds have in common? Google. These are the symbolic three main guardians of quality on search […]

An SEO audit of a website is a set of analyzes performed by an SEO specialist. Their goal is to determine whether the website meets the currently applicable search engine. Optimization standards and whether nothing stands in the way of successfully implementing an organic growth strategy. Importantly, an SEO audit […]

Category descriptions are often neglected. You also do not pay much attention to them when positioning the store and focus only on product descriptions. Then you are making a cardinal mistake! What is the description of the category, everyone sees? But are you sure? When was the last time you […]

There are many reasons why it is worth taking care of the best product descriptions. The first is to increase conversions. If you properly present the offer, customers will get answers to the most important questions and will have no doubts about whether they should actually make a purchase. Another […]

Much has been said about website positioning in the local market. However, what if the company is preparing to expand abroad or when someone has an idea for a new business outside Poland? Although the principles of SEO are the same or almost the same everywhere. Google’s algorithms work globally […]

Google News is a news aggregator. That was created from the need to provide quick news to search engine users as a response to the need for current news after the attack on the World Trade Center in 2001. Initially one of many projects at Google, it gained the recognition […]

How to promote yourself as a lawyer or law firm, acting in accordance with the law and professional ethics? The answer can be found in the principles of search engine optimization ( SEO ). Let’s check what lawyers can do to rank better on Google and thus reach more clients. […]

The most important thing that happened there in 2020 was primarily the improvement of UX – thanks to this, the application is more readable, and it is easier to navigate and find relevant reports. The current state is, of course, not the end of work on the UX layer – […]

Why and how to prepare a brief for the client of texts for the website? Writing texts without a brief is like navigating a new city without a map or signposts. You’re going somewhere, but you don’t know if you’re going in the right direction. And just like when setting […]

There is a set of basic principles that every author who publishes on the web should know. Write “in persona”, in relatively short sentences, avoid the passive voice and give examples. In this article, however, I will not talk about the basics. I want to go a step further and […]

A content audit is one of the tasks that SEO specialists perform on a daily basis. Rarely does a website have no content and you can plan everything from scratch, according to the art. Most often, the website already has some content that needs to be optimized. In this article, […]