The education scenario in brazil has changed. New content formats emerged and increased competition. Educational institutions that did not see marketing actions as a fundamental part of student retention are starting to apply this strategy. Distance learning and free courses , such as language teaching and preparation for public competitions, […]
Daily Archives: July 28, 2022
65 posts
Through lead nurturing and social networks. The big move here is, the moment you discover that this lead is ready for a commercial approach, you make yourself available personally. Personally, in this case, it is a one-off contact, where you send an email, whatsapp or make a call. Use the […]
Gary vaynerchuk gary vaynerchuk our grandparents were used to buying products from the neighborhood. This buyer-seller dynamic was very much rooted in the relationship. Greengrocers, butchers, tailors and bakers spent a lot of time in contact with their customers and, almost naturally, the sale happened. Would you rather buy from […]
Basically, you will be able to find opportunities in different places on the planet, which accept your qualified work during the period of your stay. Wwoof if you prefer an even more alternative experience , you can access wwoof , and stay at an organic farm for free. All you […]
More than talking about technological transformations and buying habits looking to the past, this article will show that, with small actions, you can differentiate your business. It is not necessary to invest in expensive tools to obtain results in sales through the internet in tourism . And, if at the […]
In this scenario, having a website well on google is certainly something of great value. For your website to appear among the first options, it must be with seo (search engine optimization). How a content empire increased sales by 1783% by the logic of micro-moments , this strategy is very […]
When we think of digital marketing , we can define micro-moments as stimuli that occur in small fractions of time during the customer ‘s buying journey . With the constant changes in people’s consumption habits generated by technology, purchase decisions are made on the spur of the moment and according […]
Talking about the importance that social networks have in business digital marketing strategies is unnecessary. Even so, here we go: as you already know, we brazilians are very sociable . According to facebook , ” 92 million people access the platform every month – which corresponds to 45% of the […]
So, invest in the dissemination of relevant and original content on social media and see how this can positively impact your results. Test campaign results on social media all marketing strategies should always be for search optimization . Even if an action generates a great result in company a, it […]
Creating a campaign on social media is no longer new to any manager. These media have become fundamental tools for any company , since it is possible to attract new customers and generate conversions with a low investment . However, the question is how to create a strategy that actually […]
Plot important follow-up metrics to know if your social media campaign is performing well, it is necessary to establish tracking metrics , the famous kpis , or key performance indicators . They are performance indicators and help you monitor how your investment is generating returns . On social media, you […]
The choices should be mainly influenced by the company’s target audience . Who are your personas ? What are you interested in? What kind of content do you like to consume? Let’s use the example of a travel agency here. It is very likely that the target audience of this […]
Social media management is very important and plays an essential role in marketing strategies . The main reason for this is that the contemporary consumer has easier access to the internet and often uses it to connect and engage with people and companies . Many companies understand the importance of […]
In addition to adapting your language , whatever your brand identity is, use language that is easy to understand and that leaves no doubt about the information provided. 4. Prepare for crises if your company is on social media, it’s good to prepare a manual with all the possible crises […]
Here’s iury with another tip for you, this time about service on social media ! Let’s check out the best practices you should put into action ? It is no longer news that many customers prefer service via social networks to talk to brands. Everyone wants practicality, and the consumer/company […]
By the way, the site visit rate can go up a lot with the sending of emails . You can build the message with links to your pages, whether for products, blog content or other purposes. Tip: 3 sales courses to turn your salespeople into real machines it has a […]
Nowadays, who doesn’t have at least one active email account ? With the world increasingly connected , we are always attentive to our inboxes to keep up with the news and trends in the market. In this sense, email marketing for e-commerce proves to be a great tool. This practice […]
consists of using email as a channel for digital marketing campaigns. There are several possibilities for campaigns, but the best known and one that brings more results is the so-called newsletter. But after all, what is this? A newsletter is nothing more than a newsletter sent by email to your […]
Therefore, marketing is among the most efficient tools for nurturing leads. Developing customer relationships and accelerating sales. The ease of doing it in an amateur way. Without planning. Organization and strategy has harmed the results of the actions of many companies. Email marketing is one of the most powerful tools […]
The experience they had, customers perceive an added value in the gift received. L’ oréal is an expert at this. For some time now, the french cosmetics multinational has started to focus its marketing strategies on retaining and enchanting its customers. And this happened, mainly, with the creation of l’oréal […]
Who are your customers and what benefit can motivate them to keep buying? One way to achieve this personalization is by allying with other brands that communicate with the same audience, exchanging benefits with each other. Thus, your company offers advantages to the other company’s customers, and vice versa. Both […]
Sometimes playful elements are implemented in the customer’s experience. As if he were participating in a game (gamification comes from game ). Many brands apply this strategy in their apps to encourage consumers to buy. That’s what starbucks . In the united states. Did during the covid-19 pandemic: the app […]
To incorporate into sales promotions and, on their own. Can generate very persuasive ad copy triggers, increasing the. Click-through rate and roi on your campaigns: “get. An exclusive freebie after your first purchase” “choose from several benefits for every r$150 in. Purchases” “buy now and receive discounts at over 1000 […]
It acts like a value chain: the brand offers a reward to encourage a certain action; the customer performs the action (buys a product. Or responds to a post-purchase satisfaction survey. For example); the brand thanks you for the action with the reward offered (gift cards at other stores. Free […]
Data from kantar ibope media shows that 75% of people over 55 purchased products or services online in the last quarter of 2020. However, while the opportunities to reach potential customers have increased, so has the number of brands vying for the same audience . The number of virtual stores, […]
And one thing we have to keep in mind is that the user experien on websites and software is built across many different areas. It’s not something exclusive to design . Development . Etc. It is common for people to confuse ux directly with design . And this is not […]
And despite everyone trying to say the same thing, it was still difficult to fit the information and really have a clear understanding of what ux was . Until one day i saw a very enlightening and somewhat relieving video, which begins by saying “ if you read in 5 […]
